Table
of Contents
Part I: ValueSpace: A
Mandate for Value Creation
Chapter 1. ValueSpaceä : The Magic Land for Winning Customers
Chapter 2. A Framework for Creating ValueSpace
Part II. Understanding
ValueSpace Strategy
Chapter 3. Customer Focus: The Foundation of ValueSpace
Chapter 4. Performance ValueSpace
Chapter 5. Price ValueSpace
Chapter 6. Personalization ValueSpace
Chapter 7. ValueSpace Expanders
Part III. Three Company
Profiles in ValueSpace
Chapter 8. Caterpillar: Rock-Solid ValueSpace from Yellow Iron
Chapter 9. UPS: The Big Brown’s Package in ValueSpace
Chapter 10. Fossil: Crafting ValueSpace
in Niche Markets
Part IV. A Blueprint for
Action
Chapter 11. ValueSpace Building
Processes
Chapter 12. Customer Value, Value Discipline,
and the Pursuit of Excellence
Chapter 13. A Roadmap for Action
Epilogue: ValueSpace: The Science and
the Art
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